We are proud to share a landmark moment for The Holiday Club, South Africa’s largest vacation ownership club and a flagship brand of The Beekman Group: we have welcomed our 10 millionth guest!
Over 30 years since its launch in 1993, The Holiday Club has been redefining family holidays in South Africa, creating experiences that go beyond a getaway. This milestone reflects not only the loyalty of our members but also our commitment at The Beekman Group to making travel more accessible, flexible and unforgettable.
The honour of this milestone went to the Purchase family, long-standing members who chose Kiara Lodge in the Drakensberg for their latest holiday. Our resort staff celebrated the occasion with a full return of their Holiday Club Points, a personalised hamper, and a private braai table experience. Moments like these capture the essence of The Holiday Club and the values that drive Beekman Group: personalised service, family-first experiences and memories that last a lifetime.
A South African Travel Story 30 Years in the Making
Since 1993, The Holiday Club has been a pioneer in the South African vacation ownership industry, and as a flagship brand of the Beekman Group, it has shaped the way families travel across the country. Our points-based holiday model offers members the freedom to choose how, when and where they holiday, making family travel in South Africa more flexible and rewarding than ever before.
Today, our members enjoy access to 130 resorts across Southern Africa, from coastal retreats to mountain lodges, with an additional 3 200 resorts worldwide through international exchange partners. Through these offerings, The Holiday Club continues to transform traditional timeshare into experiences that truly meet the needs of modern families. Backed by Beekman Group’s expertise in hospitality and tourism innovation, we have celebrated milestones such as reaching seven million guests in 2015, launching luxury Private Residences, and introducing seamless digital booking platforms. Each achievement reinforces our position as a leader in the South African leisure and tourism sector and reflects our ongoing commitment to creating extraordinary family holidays.
10 Million Guests and Their Greater Impact
Reaching our 10 millionth guest is not just a number. It represents 10 million families who have experienced the joy of South African holidays, countless memories created and communities uplifted through tourism.
Our members’ journeys are at the heart of everything we do. By enabling families to explore, relax and reconnect, The Holiday Club contributes to both personal experiences and the wider South African tourism economy. Each holiday booked is a testament to Beekman Group’s dedication to service, innovation and sustainable growth in the sector.
Reflecting on this achievement, John Beekman, CEO of Beekman Group, shared:
“When my brother Bram and I first envisioned The Holiday Club, our dream was simple: to give families the gift of time together. Reaching our 10 millionth guest proves that families across South Africa are embracing the freedom to create memories through travel. This milestone belongs as much to our members as it does to us.”
The Future of South African Family Holidays
As we celebrate this milestone, Beekman Group continues to build on the success of The Holiday Club. Enhanced digital services, expanded resort experiences and a stronger focus on sustainability are just some of the ways we are shaping the future of family travel.
Our commitment remains clear: making family holidays not just possible, but extraordinary. With every holiday booked, we aim to deliver moments that matter and memories that last a lifetime. Welcoming 10 million guests is proof of what we can achieve and a springboard into the next chapter of South African travel and tourism.
We look forward to helping the next 10 million guests explore, relax and create their own unforgettable experiences with The Holiday Club and Beekman Group.
Explore Beekman Group’s vision that makes these milestones possible.