Digital Team Lead
Port Shepstone – KwaZulu Natal – South Africa
Key Performance Areas: The Digital Lead will oversee the planning, implementation and optimisation of digital marketing activities across the Beekman Group’s brands and resorts. The successful candidate will provide hands-on leadership to the Digital Team while collaborating strategically with internal and external stakeholders to ensure that digital activities support marketing goals and brand direction.
Responsibilities Include:
- Developing and implementing integrated digital marketing strategies aligned with business objectives.
- Leading digital marketing activities across social media, paid advertising, SEO, websites, email marketing and content creation.
- Managing digital campaign execution, budgets, deadlines and performance.
- Analysing campaign data and preparing reports with recommendations for improvement.
- Overseeing digital marketing calendars and content acquisition plans.
- Ensuring all digital campaigns and content comply with approved brand guidelines.
- Researching current digital marketing technologies, interactive trends and AI tools that may improve productivity.
- Managing the team’s daily operations, sprint workloads, priorities and capacity.
- Reviewing and approving Digital Team outputs as the quality assurance checkpoint.
- Conducting daily stand-ups, monitoring progress and resolving roadblocks.
- Providing leadership, mentoring, feedback and development opportunities to team members.
- Managing performance reviews, leave, time entries and other team-related administration.
- Building strong working relationships with entity leads, resort teams, agencies, suppliers and other stakeholders.
Minimum Qualifications and Experience:
- 5+ Years experience
- Relevant qualification in Digital Marketing, Marketing, Graphic Design or a related field.
- Proven digital marketing and team leadership experience.
- Strong knowledge of social media, paid advertising, SEO, email marketing, website activities and content creation.
- Experience managing digital campaigns, budgets, projects and deadlines.
- Strong analytical skills with the ability to interpret campaign data and provide practical recommendations.
- Experience in stakeholder management and working with cross-functional teams.
- Excellent verbal and written communication skills in English.
- Strong organisational skills and attention to detail.
- Ability to manage multiple priorities and work effectively under pressure.
- A creative, innovative, performance-driven and resourceful approach.
Key Competencies and personal attributes:
- Super Creative and artistic
- Dynamic and innovative
- Performance driven
Ref: 01/11