For over 55 years, the Beekman Group has been shaping how South African families holiday. What began as a family business has grown into a leader in creating flexible, meaningful holiday experiences across southern Africa.
With 30+ resorts, access to 130+ local destinations, and more than 10 million guests welcomed, our focus remains the same: putting families first. Our family-owned ethos guides how we support our teams and welcome our guests, ensuring everyone feels part of the Beekman family.
“This business has always been about family – not only the Beekman family, but the people who work with the families who holiday with us. Over the years, those relationships have become the heart of everything we do,” says John Beekman, Beekman Group’s founding member and Managing Director.
Making Family Holidays Accessible for Every Traveller
Being family-owned is not just our heritage – it is how we make decisions.
In an industry often shaped by complexity and outdated perceptions, we chose a different path: creating solutions that work for every type of family.
From long-term holiday ownership to flexible getaways and spontaneous escapes, our model ensures accessibility across lifestyles and budgets. Through The Holiday Club, which pioneered the points-based holiday ownership system in South Africa, families enjoy access to 130+ local resorts and more than 3,200 globally. Welcoming its 10 millionth guest in 2025 reflects the trust placed in a system designed for flexibility and long-term value.
Beyond ownership, our portfolio offers multiple ways to travel:
- Holiday Rentals: Flexible, self-catering stays through Beekman Holidays
- Holiday Ownership: Including The Holiday Club, Beekman Lifestyle Portfolio, and Beekman Managed Portfolio
- Exchanges: Access to exclusive and global travel opportunities through Private Residence Collection and iExchange
Together, these options allow families to travel their way, whether returning to favourite destinations or exploring new ones.
South African Families Are Choosing Local
As a family-owned business, we understand that holidays are about more than numbers. Staying close to our guests and teams keeps us in tune with what families value most: meaningful time together. Insights from Marriott Bonvoy’s 2026 Ticket to Travel confirm this, with South Africans planning an average of six holidays and 53% prioritising time with family and friends.
More of these holidays are happening closer to home. Local travel reduces costs, removes the need for flights, and allows families to travel more often, while allowing them to explore South Africa’s rich landscapes and heritage.
This is not a new shift for Beekman Group. Local, accessible holidays have always been at the core of how we believe families should travel. From bush, beach and berg destinations to self-catering, multi-generational resorts, we have consistently designed experiences that make local travel both meaningful and attainable. Guests are encouraged to explore, reconnect and create lasting memories in destinations closer to home.
Raising Standards Across the Industry
Our commitment to family values and guest-focused experiences continues to set benchmarks across the leisure and hospitality sector.
Recognition at the World Travel Awards highlights this, with these resorts nominated once again this year:
- San Martinho Beach Club – Mozambique’s Leading Family Resort (2022–2025)
- Cayley Mountain Resort – South Africa’s Leading Lifestyle Resort (2022–2025)
- The Kingdom Resort – South Africa’s Leading Family Resort (2023)
Regional recognition at the KZN Top Business Awards further reflects our leadership, sustainability focus, and people-centred approach.
Through consistent reinvestment, strong governance, and long-term family leadership, we continue to influence how family holidays are experienced across southern Africa.
A KwaZulu-Natal Business with National Impact
Headquartered in KwaZulu-Natal, the Beekman Group has spent over 55 years evolving alongside South African families. Every decision, investment, and experience is guided by a simple principle: what would our family need on holiday?
By listening to our guests, supporting our teams, and adapting to generational shifts, we ensure holidays remain meaningful, accessible, and memorable.
Discover what we are doing to shape the future of family holidays across southern Africa.