Private Edition 2026/27

WELCOME TO MAX’S FUN CLUB! Where every holiday moment is made a little more magical, thanks to Max Relax. For over 20 years, Max Relax, our much-loved Holiday Club mascot, has been showing us the true art of taking it easy and living in the moment. Max isn’t just a mascot. He’s the heart and soul of our resorts, a friendly face, a reminder to slow down and a gentle nudge to enjoy every second. Max has been winning the hearts of families and friends across our Signature Collection Resorts with his easy-going charm and infectious smile. You’ll spot Max popping up around our resorts, sharing breakfasts, hugs, high-fives and a whole lot of good vibes. Thanks to the ‘Maxification’ of our Signature Collection Resorts, your kids get to experience the most magical time away with their very own fun-filled itinerary, thoughtfully designed by our dedicated entertainment team known as the Fun Fanatics. All of which happen on the resort! Max can be found in activity stations, games rooms, breakfast events and gift shops. You can also keep him on hand with the Max’s Fun Club App making every moment part of an even bigger adventure. He’s always there, with a smile and a friendly presence that kids know and trust. It’s no wonder they’ve grown so attached to him! Find out more about Max’s Fun Club App on page 26. 24 Max’s Fun Club | www.theholidayclub.co.za ABOUT THE HOLIDAY CLUB WHO IS MAX RELAX? MERCH TO THE MAX! Kiara Lodge, Drakensberg Hazyview Cabanas, Mpumalanga The Kingdom Resort, North West If your little Fun Fan just can’t get enough of Max Relax, we’ve got fantastic news. There’s a whole range of official Holiday Club merchandise, so the fun can keep going at home. From soft Max plush toys to vibrant Max Relax beach towels, these keepsakes bring the magic of holiday moments right into everyday life. Want it all? Grab the Max Pack for the ultimate bundle and a little extra Max’s Fun Club flair. You’ll find all Max merch at selected Signature Collection Resorts Convenience Stores, so pick up something special and take a bit of Max Relax home with you. More on merchandise on page 83. KIDS ENJOY A ‘MAX’IFIED RESORT STAY!